Research on the Application of Online and Offline Mixed Teaching Mode of Marketing Course Based on the BOPPPS Model
DOI:
https://doi.org/10.22161/jhed.5.1.2Abstract
BOPPPS teaching fully integrates the advantages of online self-study and offline courses. This kind of teaching has been widely used in college education, and has proved to have a positive effect on improving students’ ability to solve problems. It also has a significant effect on improving students’ sense of self-efficacy, stimulating learning interest and improving their ability to learn independently in practice. During the implementation of the research, the team explored and practiced the online and offline mixed teaching mode of marketing course with the wisdom tree teaching platform, and built teaching resources for students to learn and discuss on their own, which is a reference for future online mixed teaching.
Downloads
References
Fang, J. (2014). The development of MOOC and its challenge to traditional education. Journal of North China Institute of Science and Technology. vol. 11, no. 5, pp. 90-94.
Pan, Y. (2020). Research on the construction of golden course of online and offline mixed marketing course. E-Business Journal. vol. 4, pp. 95-96.
Ma, X., Ma, X., Li, L., Luo, X., Zhang, H., & Liu, Y. (2021). Effect of blended learning with BOPPPS model on Chinese student outcomes and perceptions in an introduction course of health services management. Advances in Physiology Education. vol. 45, pp. 409-417.
Liu, X. Y., Lu, C., Zhu, H., Wang, X., Jia, S., Zhang, Y., Wen, H., & Wang, Y. F. (2022). Assessment of the effectiveness of BOPPPS-based hybrid teaching model in physiology education. BMC Medical Education. vol. 22, no. 1, pp. 1-10.
Latkovikj, M.T, & Popovska, M. B. (2020). Online research about online research: advantages and disadvantages. E-methodology. vol. 6, pp. 44-56.
Du, Y. (2020). Study on Cultivating College Students' English Autonomous Learning Ability under the Flipped Classroom Model. English Language Teaching. vol. 13, no. 6, pp. 13-19.
Gibbons, H. S., & Wentworth, G. P. (2001). Andrological and pedagogical training differences for online instructors. Online Journal of Distance Learning Administration. vol. 4, no. 3, pp. 1-5.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
