Analyzing the Factors Influencing the Attractiveness of Dong Thap Tourist Destination for Domestic Tourists
DOI:
https://doi.org/10.22161/jhed.6.2.7Keywords:
Dong Thap tourism, tourist destination, destination attractivenessAbstract
The study conducted an analysis of the factors influencing the attractiveness of Dong Thap destination. Data were collected from 193 domestic tourists through questionnaire interviews. The data were processed using SPSS 29.0 software, revealing that there are 6 out of 7 factors influencing the attractiveness of Dong Thap destination, ranked in descending order: (5) Supportive facilities, (3) History, (1) Natural environment, (7) Price, (4) Entertainment – shopping, (6) People. Based on the research results, the authors proposed some managerial implications aimed at enhancing the attractiveness of Dong Thap tourist destination.
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