Manage Advertising Activities in the AreaThanh Hoa City, Vietnam Presently
DOI:
https://doi.org/10.22161/jhed.6.1.2Keywords:
Manage, Advertisement, Thanh Hoa, Vietnam, CurrentlyAbstract
Currently, Thanh Hoa has become one of the provinces with high rates of economic development and growth in the country, along with the development and advancement of professions, economic and political fields, then outdoor propaganda and advertising activities have contributed a significant part in the economic and social development of Thanh Hoa province in general and Thanh Hoa city in particular. The content of this article aims to evaluate the status of advertising management in Thanh Hoa City, Vietnam. On that basis, propose solutions to improve the effectiveness of managing outdoor advertising activities in the study area.
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References
Mai Thi Hong Hai (2011), Applying regional cultural theory and cultural zoning to manage, preserve, and promote cultural nuances of Thanh Hoa province, Thanh Hoa Department of Science and Technology.
Luu Van Nghien (2012), Advertising operations management (volumes 1 and 2), National Economics Publishing House, Hanoi
Ngo Thanh Phuong (2006), Advertising design, Saigon Publishing House.
Vu Quynh (2006), Advertising and the most effective forms of advertising, Labor and Social Publishing House.
Nguyen Kien Truong - editor (2004), Advertising and advertising language, Hanoi Social Science Publishing House.
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